What institution owns this magazine?: it was owned by EMAP then it was sold to Bauer Media Group in January, 2008.
What effect does this have on the content?: the magazine every other month and its sister magazine Mojo, which is also owned by Bauer, have special editions that include musical times, genres, or a very important/influential musician. In late 2008 the magazine changed its image with smaller amount of text and increased focus on subjects other than music.
What impact does this have on the audience?: It has got the magazine some criticism from traditional readers, some readers believe it has lost its edge, caring more about the bands popularity rather than their music and plays it saying on who and what it covers.
Who is the target audience?: the target audience are mainly young adults, adults and adolescents. This magazine is mainly for people who listen to a variety of music genres that goes from rap to indie rock, to alternative, to punk rock, to rock and to pop.
What is the tone of the writing?: the tone of writing in this is quite basic, it doesn't have too complex writing but it is formal compared to other magazines.
What do they offer to their readership?: they put in their magazines interviews from readers favourite bands, they also tell them whenever they are going on tour, they inform you about new bands/artists and relate them to other bands/artists the readers may life so they enjoy them. They also give away £100 iTunes card for free to readers who fill in surveys for their magazine.
What elements would you like to "borrow" for your own magazine?: I would like to use some of their cover stories, the bands and artists they have inside the magazine and maybe use a similar font to theirs, also the lowkey background of the cover.
What institution owns this magazine?: the institution that owns this magazine is Bauer Media Group. The original owner was United Newspaper who then sold it to EMAP in 1991.
What effect does this have on the content?: during the 1980s and early 1990s the magazine placed many thrash and glam metal acts on the cover, for example Bon Jovi and Metallica but later discarded them when grunge acts such as Nirvana rose to fame. But Kerrang's popularity rose again with the hiring of editor Paul Rees cicra in 2000 when nu metal genre, featuring bands such as Slipknot and and Limp Bizkit were becoming more popular.
What impact does this have on the audience?: readers have criticised the magazine for changing their style of genre whenever a band has become popular.
Who is the target audience?: the target audience are clearly people who listen to bands from the rock/metal core genre. It's based in England so mainly English people are the target audience. Adolescents, adults and older adults are main target audiences for this magazine.
What is the tone of writing?: the tone of writing is formal, the language isn't too complex.
What do they offer to their readership?: Kerrang! Offers posters of favourite bands/artists to the readers, it includes when bands are touring, interviews with bands and rank the top artists/bands/guitarists ect. for readers, they also include prizes to be won.
What elements would you like to "borrow" for your own magazine?: I would like to borrow from this magazine the ideas of the posters of favourite bands and the ranking idea. I would also like to borrow the fonts of the titles.
What institution owns this magazine?: New Musical Express (NME) is an institution that owns their own magazine.
What effect does this have on the content?: throughout the 60s/70s/80s/90s/2000s. In the 60s The Beatles and The Rolling Stones were mainly on the cover. During the 70s the magazine was in danger of being closed down by it's institution because of another magazine called Melody Maker. Alan Smith was made editor by ICP, in result the magazine was trying to become more smarter, hipper, more cynical and funnier than any mainstream British paper there has ever been previously.
To achieve this his assistant editor Nick Logan raided the underground press for its best writers such as Charles Shaar Murray and Nick Kent, recruited other writers such as Tony Tyler, Ian Macdonald and Californian Danny Holloway. By the time Smith handed the editors chair to Logan mid 1973 the paper was selling nearly 300,000 copies per week and was outstripping its other weekly rivals. By 1974 NME had become the best music paper in Britain.
What impact does this have on the audience?: audience would feel a change in the context of the magazine, there would be a more variety in the magazine, the audience has probably preferred the changes to the new style of the magazine as it had sold a lot of copies.
Who is the target audience?: the target audience would be people who listen to mainly pop/rock genre, but they includes bands from the indie genre.
What is the tone of writing?: the tone of writing is lowkey and informal
What do they offer to their readership?: they offer interviews from their favourite bands/artists, talk about artists going on tour, they also have posters of artists/unseen pictures.
What elements would you like to "borrow" for your own magazine?: I would like to borrow the cover story of this magazine and I would like to use the font of the titles.
