Q and NME magazine both have different institution that own them. Q magazine is owned by Bauer Media Group. BMG headquarters is located in Hamburg, Germany which operates in 16 countries world wide. NME is owned by IPC Media. IPC Media's headquarters is located in London, it is only in the United Kingdom, unlike Bauer Media Group which spreads across 16 countries. Bauer Media Group publishes Q magazine monthly, while IPC Media publishes NME magazine weekly. Q magazine brand has expanded into radio and television, Q Radio and Q TV. Q also holds an award show called Q Awards, it has become one of Britain's biggest and best publicized music awards. Similarly to Q, NME magazine has NME Awards. NME Awards is an awards show held every year to celebrate the best new music of the past year. The nominations and eventual winners are voted for by the readers of the magazine. The target audience for Q magazine would be more of a sophisticated rage of people which includes young adults and adults. Similar to Q, NME magazine is also targeted at young adults and adults, but the magazine is written informally compared to Q magazine as it is written formally. Q magazine has only one picture on their cover and it's the artist that has made the monthly cover, while NME has the main artist on the cover but also includes other pictures of bands on the cover that are inside the magazine. In both of the magazine covers they both question why the artists on the covers are good and why many people enjoy their music. It also shows that it will go in depth on why people find them so good. The Q magazine cover is quite highkey while NME magazine is quite lowkey but has elements of it being highkey.
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